AIG Life has been appointed as the life insurer behind Direct Line Group’s protection insurance products.
It marks AIG’s first direct-to-consumer life insurance partnership in the UK and its seventh life insurance partnership in the UK over three years, alongside deals with NFU Mutual, RBS, Yorkshire Building Society Group, Nielson Financial Services, Habito and recently launched insurtech start-up Yulife.
Under the arrangement, AIG will provide life insurance and critical illness products that can be bought over the phone or online via the Direct Line and Churchill brands beginning summer 2019.
In most cases, customers will be insured immediately without the need for further medical evidence.
Kate Syred, managing director of household & partnerships at Direct Line Group, said: “We want it to be as easy as possible for customers to take control of their lives and buy good value life insurance that will look after their families if something serious happens. Our relationship with AIG will provide financial security and peace of mind to many more people for the years ahead.”
Nicola Dryden (pictured), partnerships director at AIG Life, claimed the combination of Direct Line’s easy to understand insurance ethos with AIG’s life insurance products will give more customers the confidence to prepare for difficult moments in life and protect their families financially.