Inchora company Albany Park, a protection and mortgage advice firm, has partnered with life insurance advice platform Anorak Technologies.
The partnership will enable Albany Park to offer online regulated protection advice through Anorak’s platform in addition to its telephone service.
The advice and sales process can be completed in minutes for clients with simple protection needs. Albany Park will provide personal advice for more complex cases.
Anorak will add Albany Park’s Cignpost Life “buy now” online life insurance product with critical illness cover to its D2C and broker platforms, allowing clients to go on risk immediately with five yes/no underwriting questions.
Paul Foody, managing director of Albany Park, said its model combines the skills and knowledge of trusted, trained and experienced advisers with an appetite to use technology to address the demands of an ever-growing tech savvy market.
David Vanek, co-founder and CEO of Anorak, added: “When choosing an intermediary to partner with it is extremely important that we truly understand their values and ethos as well as their technology aspirations and client experience. Albany Park excels in these areas.”