VitalityHealth’s new Vitality GP service claims to transform its capability to deliver class-leading primary care benefits its members can access quickly and easily. The service offers and funds three choices of GP access for its customers. The three are:
* 24-hour phone advice.
The service is delivered through an enhanced Vitality GP app that members can access on a smartphone, and is an evolution of the previous telemedicine solution. Vitality says it creates a full ‘clinic in your pocket’ experience.
The proposition is integrated, so members don’t need to be passed back and forth between GP and insurer if they require further care following a GP consultation, and they can be directly referred to onward care. All GPs used have a minimum of ten years’ experience.
The new app also provides members with access to other types of care and advice. So, customers can self-refer for priority physio services, directly access mental health support and source a range of trusted information and advice.
The service is positioned at the centre of Vitality’s private healthcare offering, enabling GPs to refer patients for minor diagnostic tests, prescribe medication and give referrals into consultant care without the need for an NHS referral. Vitality GPs will continue to consult with patients regarding their lifestyle choices and the effect that these choices could have on their long-term health, so encouraging wellness.
The app is available to VitalityHealth members as a core part of their benefit and is accessible through Android and iOS devices.
What They Say
Clinical operations director Dr Ali Hasan said: “This is a transformation of our successful integrated GP proposition and it makes it even easier for our members to access our best-in-class healthcare. At VitalityHealth, we don’t see ourselves as just funders of care, but also as trusted providers of advice for our members. We want to help them navigate the healthcare system and, of course, to ultimately achieve the best health outcome possible. Our updated Vitality GP is the next evolution of our approach – a health concierge in your hands.”
What We Say"Vitality GP is the next evolution of its initial virtual GP service which launched in June 2015. Since then, almost 50,000 video consultations have been administered.
"That usage is not surprising - many people find trying to access their NHS GP frustrating, slow and cumbersome. But often, a face-to-face visit is unnecessary and the inevitable time delay and hassle can be counter-productive too. Vitality offers a ‘Clinic in a Pocket’ app and platform and this gives a real time private GP alternative that benefits both patient and their NHS GP too, freeing them up to focus on other priorities.
"The app does not replace an NHS GP, but both supplements them and offers choice and reassurance when it is needed, not when the NHS GP can offer it.
"Vitality has established itself as more than just an insurer and its model encourages members to adopt better lifestyle choices and hopefully over time to reap the rewards (financial and wellness) too. OK, not everyone agrees, but Vitality’s has some powerful data to support its view.
"This app should genuinely benefit customers – whether the incident that triggers contacting a GP leads to a PMI claim or not."