Simplyhealth Active Plan is a specialist health insurance product that aims to support runners and active people to achieve their fitness goals.
Simplyhealth says that for runners of any level from beginners, those preparing for an event through to marathon runners, the plan can help to reduce the risk of injury by addressing some of the ongoing injuries runners often pick up during hours of training.
The plan offers four levels of cover, from Essential (at £14 a month) to Enhanced (at £45 a month). Maximum annual benefits on a Premium level plan (£30 a month) are (100% of cost up to):
Physiotherapy, osteopathy, chiropractic and acupuncture: £350
Chiropody, podiatry and reflexology: £100
Dental accident (three month initial waiting period): £500
Health assessment: £350
GP and dietician fees: £75
Prescription charges: £30
Diagnostic consultation, tests and scans: £500
New child benefit: £200
Cover is available to individuals or partners, with up to four under 18 children included at no extra cost.
Plans also include:
* Speak to a GP service. Tele consultations.
* Gym and lifestyle discounts.
* Telephone counselling.
* Wellbeing and lifestyle guidance.
The Simplyhealth Active Plan is available to UK residents aged 18 to 79 and the first month’s premium is free for plans bought before 31 October 2018.
What They Say
Director of commercial, Michael Rudman, said: "Whether you’re a complete beginner, or a seasoned pro with many marathons under your belt, the Simplyhealth Active Plan offers a range of benefits designed to provide access to health professionals helping you stay injury-free and perform at your best.
"We know through the Simplyhealth Great Run Series just how important it is to make sure your body is well prepared so you can achieve your personal goal. From sports massage to gait analysis, the Simplyhealth Active Plan gives you access to the health support you need to be the best you can be, when you need it most."
What We Say"Perhaps the most significant aspect of this new plan is the language used by Simplyhealth. By focusing on those who have or want to have an active lifestyle, and providing benefits that actively support that, Simplyhealth is promoting a product that is not so much boring old health insurance, but more something that people can directly relate to as being of relevance to them and their lifestyle.
"Some of the plan’s elements – such as paying for things like gait analysis or sports massage – will have direct relevance to runners and will help the insurer be seen as a partner not just as a provider.
"It’s clever stuff and a good example of how to address the complex issue of how to promote non-financial benefits in a way that customers will appreciate at outset (and so they become part of the buying decision), not just when they need to use them."