Now Health International Group has launched a new mid-tier, digital product designed for what it says is a new generation of expatriates and upper-affluent local nationals.
Customers must access their plan documents and make claims through a paper free, seamless online customer experience using Now Health International’s digital tools including q smartphone app and secure online portfolio, as well as new mobile pass membership cards, which can be downloaded into members’ smartphone wallets.
The product offers core protection for all major health incidents including hospitalisation, surgery, cancer treatment, and evacuation and repatriation, which are often the main concern of younger expats. Customers can then choose to add low or medium levels of coverage for outpatient treatment, including physiotherapy, dental and medication.
There are also multiple options to help customers reduce their premium including eight different levels of annual deductible for all types of treatment (in, day and outpatient) as well as risk management tools such as a co-insurance and per visit excess. Default regional geographical restrictions of coverage are also available in certain countries, providing a more affordable option for those that want to access top quality medical facilities but do not need worldwide coverage.
The product been launched first in key markets including Europe, Africa, Hong Kong and Singapore, and will then be rolled out to other markets in Asia and the Middle East in the coming months.
What They Say
Executive chairman Martin Garcia said: "SimpleCare is designed to meet the needs of a new generation of expat - the growing number of younger people moving abroad, most of who end up on local employment contracts.
"We set out to create an international health insurance solution which caters to these cost conscious, digitally literate expats, while still providing them with access to world class medical facilities and the high standard of service that Now Health International is known for."
What We Say"Now Health says it has launched SimpleCare in response to the growing number of digitally-savvy millennials and younger executives moving abroad for work, who want a more affordable price point compared to the traditional corporate executive expat. The plan is also aimed at the growing base of upper-affluent local nationals in the emerging markets.
"That translates to a product that can only be accessed digitally - not only quicker and more efficient for customers but this should save NowHealth money too. International PMI lends itself particularly well to being digital-only but I expect the trend across the protection insurance market to be towards this, although some older customers may resent that.
"The product itself offers good coverage, but also ways to keep costs low and, overall, looks well matched to the needs of the young expats it targets."