VitalityLife has improved its Serious Illness Cover plan adding new conditions, enhancing existing definitions and simplifying the overall structure. The main changes include:
* Primary Cover. The number of severity levels has been increased, and more than 35 new definitions added. These include borderline ovarian cancer and blindness in one eye. Many of these 35 definitions are unique to it, VitalityLife says.
* Comprehensive Cover. This now automatically includes VitalityLife’s unique Cancer Relapse Benefit which pays out on all subsequent cancer claims and boosts the payout on subsequent cancer claims by 50%. This not only simplifies Comprehensive Cover but also means customers will receive unique coverage for the recurrence of cancer at no additional cost VitalityLife says.
* New definitions. Seven new definitions have been added to both Primary and Comprehensive Cover. They include Parkinson’s plus syndromes, carcinoma in situ (treated with surgery to remove the tumour) and bacterial meningitis. Some of these conditions were already covered under Comprehensive Cover at a lower severity, but will now be covered on both Primary and Comprehensive with a higher payout.
* Enhancements to existing definitions. Some 13 existing definitions have been enhanced. These include skin cancer and lumpectomy for carcinoma in situ of the breast.
In addition, a number of definitions such as lumpectomy for carcinoma in situ of the breast and keyhole coronary artery bypass surgery have had an increase in their severity category, meaning an increase in the payout amount.
What They Say
Deputy CEO Deepak Jobanputra said: "VitalityLife’s philosophy is to provide the most comprehensive Serious Illness Cover in the market that continues to remain relevant in terms of medical advances.
"We want to make sure as many people as possible can claim, which is why we have further enhanced our product with the addition of new conditions, enhancements to existing conditions and a simplification of the offering. Our Serious Illness Cover also has the unique combination of claims being based on the severity of an illness alongside our Vitality healthy living programme, which means clients can access benefits and engage with Vitality even if they never need to claim on their policy."
What We Say"VitalityLife has helped change the CI market both through its range of discounts and incentives and through its Serious Illness offering, which significantly widens cover and offers severity based payouts. The latter means more people will benefit from their CI cover, albeit get smaller amounts which, arguably, is much more in line with their financial needs if illness strikes anyway.
"These new changes continue the trend of offering more and wider cover. But, by simplifying Comprehensive cover, VitalityLife is perhaps encouraging another trend too – making CI simpler to understand. That need not and arguably should not mean offering narrower cover but if it makes more people understand what CI cover can do for them, that looks to be a good thing."