Healthy Workplace is a health and wellbeing toolkit for SMEs that starts with three core elements:
- A yearly health calendar.
- Quarterly campaigns.
- Quarterly webinars.
To this can be added a number of modules, depending on the business size:
- Champions and Challenges. This is a 12-month engagement platform empowering workplace champions to become health and wellbeing advocates.
- Vitality Coach. Half day wellness consultation from a Vitality specialist.
- Wellness Days. An understanding of employees’ health numbers – measuring 25 metrics including BMI, heart rate and blood pressure – to identify any potential issues.
- Workshops. This includes workshops on musculoskeletal, physical activity, nutrition, smoking cessation, mental wellbeing and many more.
The package also includes an employer cashback incentive, based on an aggregated view of individual employees’ Vitality status. Companies with the most engaged employees can receive a 10% premium cashback on an annual basis.
The toolkit is aimed at all employees, not just those that might be offered private medical insurance. Vitality says a standard package might include:
- 1x Premium Wellness Day.
- 1 x Workshop.
- 2 x Champions.
- 2 x Challenge events.
- 5 x Vitality Coach sessions.
What They Say
Director of corporate and intermediated business, Greg Levine, said: "Unlike large corporates, SMEs often don’t have access to wellness facilities, and also don’t have the budget to implement wellness for their workforce. With this in mind, VitalityHealth is using its assets to give SMEs a viable and affordable alternative.
"It is an important step for the SME marketplace, as the programme doesn’t require any investment by an employer in onsite facilities, nor does it incur the ongoing running costs of a bespoke wellness programme. Instead, businesses can leverage VitalityHealth’s existing wellness assets that have been carefully developed over many years."
What We Say
"Vitality’s shared value approach aims to encourage people to improve and maintain their health and fitness, and to reward them through engaging with a traditionally passive product – insurance. The model is now well-established, although not every insurer [yet?] agrees that approach makes best sense.
"Healthy Workplace is aimed at SMEs that want to engage with all of their workforce and offers a menu approach that starts with simple core quarterly and annual elements, to which various other packages can be added.
"It’s worth looking at this plan on two levels. First, on its own, it should provide a valuable service to SMEs – firms that may not have the resources of larger employers but have exactly the same employer wellness, fitness and engagement issues. As such, Healthy Workplace looks to meet its brief well and, moreover, Vitality can expand and adapt the product to meet new aims and needs over time, so the platform itself looks to have the potential to be robust and sustainable and continually fresh too.
"From a broker strategy viewpoint, the product also enables advisers to engage with SMEs and work with them to recognise their whole workforce needs. Once that relationship is established, the adviser can then work with the firm and recommend products [both group risk and PMI] that can meet more specific needs. For example, PMI cover, health cash plans, group income protection and keyperson insurance could all flow out of establishing a relationship around this product.
"So, whichever way you look at it, this is a product that should appeal to both SMEs and to brokers."