Freedom has made a number of changes and updates to its existing Elite PMI product, which is available in both personal and group guises. Elite is described as affordable health cover with comprehensive cover and a selection of additional benefits, offering a choice of limits, two hospital bands and a range of excess options. The changes include:
* Reducing the number of exclusions.
* Moving pregnancy complications and maternity cash benefit to core cover.
* Enhancing the Freedom Elite cancer cover.
* Introducing cover for outpatient diagnostic tests on GP referral.
* Removing the six-month waiting period for dental, optical and private GP benefit.
In addition, Freedom has introduced new enhancements to its documentation including:
* A simplified style and layout.
* Adopting easy to understand language.
* Introducing new information booklets to explain aspects of cover in more detail.
Freedom Elite is a menu-driven, traditional private medical insurance policy designed to provide a range of options that can be easily tailored to meet the needs of clients. With mandatory core cover for inpatient and daypatient treatment, together with full cancer cover, Freedom Elite offers a comprehensive foundation on which brokers can build a bespoke product. The core section also covers certain pregnancy complications and dental surgical procedures, MRI, CT and PET scans, home nursing, private road ambulance and NHS cash benefit. Optional benefit packages include outpatient cover, alternative therapies, psychiatric care and dental, optical and private GP cover.
Someone age 25 with full inpatient cover, access to the Elite Hospital List and a £250 excess will pay £32.95 a month for Elite cover.
What They Say
Managing director Alistair Sclare said: "Freedom is committed to providing brokers and their clients with the products and service they need and brokers’ feedback has been instrumental to the recent development of the Freedom Elite product. We have retained all the things our brokers said they liked about Freedom Elite and added a few changes we hope brokers will be pleased with.
"We have also simplified our documentation by introducing separate contracts and dedicated documentation for group schemes and individuals. This will help to make the cover clearer and, most importantly, help to improve clients’ understanding of the contract they are buying."
What We Say
"Freedom has started 2017 by introducing a number of changes to its Elite PMI product and says it plans to update its other health insurance products during 2017 to make them more accessible and user-friendly and to deliver great value to brokers and their clients.
"Elite follows the now standard format of core cover to which various additional benefits can be added to widen the cover (e.g. Outpatient treatment or Private GP, Dental & Optical Cover), limit the cost (e.g. adding an excess) or both. Alternative therapies and psychiatric cover can also be added, so the complete list of what can be covered is wider than on many policies.
"The changes to the product are relatively minor but all appear to be to the customer’s benefit. What might be thought of as the comms changes are also welcome, as they look to improve understanding and readability. Indeed, a quick stroll through the 56 page policy document (‘The policyholder’s guide to cover’) shows that to be the case and reveals a few useful cover facts too such as that children can be covered up to age 25 and that someone moving abroad may be able to switch to a Freedom Worldwide plan.
"All in all, these are not huge changes but are a positive step forward and add to a product that already offered a lot of scope to tailor cover to a client’s needs."