Advance is described by AXA PPP as a ‘fresh look at corporate health and wellbeing’ for medium and larger firms. It achieves this first by encouraging firms to define their health and wellbeing strategies in terms of specific objectives and measurement systems. There are three integral threads to Advance:
* Work Well. This includes Health Gateway, which sets employees achievable goals, suggests manageable actions towards proven health outcomes and uses a Health Age Calculator to assess underlying health factors. Also included is expert help through the Health at Hand service, health discounts, the Active+ online store and the Wellbeing Hub. This can all be enhanced through the optional Doctor@Hand, Employee Assistance Programme; Proactive Health; Occupational Health, and AccessHEALTH services. A Fast Track Appointment service can then ensure employees see the right specialist at the right time and place for them if treatment is needed.
* Plan Well. This includes health cover (PMI), with a choice of referral options, hospital networks, benefit variations and enhanced cancer cover. In other words, this is the traditional PMI element, arranged in the now common modular or menu style.
* Fund Well. This covers how the PMI element will be funded. Choices include full insurance; full insurance with profit share; cost plus with general stop loss; mid corporate with two year profit share; health trust, and master trust options.
In addition AXA PPP provides a skilled claims team, dedicated account management team, management information and reporting and an implementation team to transition from any existing scheme. Health and wellbeing campaigns and marketing consultancy (e.g. for an internal communication strategy) can also be provided.
Research in support of Advance showed that improved access and availability, along with proven strategies and programmes, should help improve the health of workers over the next five years.
What They Say
Distribution director Chris Horlick said: “It’s encouraging to see so many businesses acknowledging they have a degree of responsibility for employee health and wellbeing at work and, as a result, implementing strategies to support this. However, businesses, and arguably the workplace health services industry as a whole, can struggle to define what holistic health and wellbeing strategies should look like. This can mean that in practice they fail to include measurable objectives, thereby preventing meaningful evaluation of their impact.
"To provide a more robust approach to management of workplace health and wellbeing, AXA PPP healthcare is introducing a flexible proposition to guide and enable medium and larger sized businesses to define their health and wellbeing strategies in terms of specific objectives and how they are going to measure whether they’ve achieved them. This higher level of definition will help businesses to develop wellbeing programmes that incorporate our innovative technology to help initiate and sustain healthy behaviours and drive productivity.”
What We Say
"Advance can be seen as the culmination of a lot of work over many years designed to better understand workplace health and wellbeing needs and to work with firms to deliver the right programme for them that works, meets financial parameters and can be shown to do so.
"At first glance it is quite complex – and some of the literature we have seen doesn’t exactly help that process in that it could be clearer and more consistent.
"But dig below the surface, sit down with a hot towel round your head and make notes where you need to, and it all begins to makes sense.
"In essence firms need to first audit where they are, and to work out what they want to achieve, then set up a multi-level programme to help achieve that and then monitor and amend as needs be. PMI will be part of that solution but – and this is really the key – it will be just one of the tools used, not an end in itself. On its own PMI can be an expensive ‘nice to have’ that helps achieve a lot of good things. But it’s expensive and so, increasingly, will have to justify itself as part of a wider programme where results, not just inputs and outputs, are measured, monitored and managed.
"AXA PPP has a good track record in helping firms do that, and this plan looks to have the potential to develop that reputation still further."