PPP healthcare is aiming to reposition itself in the health insurance market with a new website.
Consumers and corporate clients can enter the site – but now intermediaries have a section designed for them. The site, still only in its initial stages, “aims to help you to evaluate the suitability of our plans for your clients”, and boasts: “Innovation: We’re improving our service with dedicated telephone and internet access.”
The three sections – for consumer, intermediary and corporate clients – are simple to navigate and there is only a little information to take in, but this may change as the site develops.
The introductory page advises that pricing guides can be freely downloaded together with factsheets, but the intermediary must log in with an agency number for these sections listed in the left column. So it really is a “dedicated” site.
There are three pricing guides: corporate (five plans available), individual and healthy outlook (a once-for-a lifetime high excess policy for people wanting to take some of the risk themselves in exchange for lower premiums). The download and installation instructions are easy to follow for the computer-literate intermediary, but others may get confused with the technical jargon.
Keen for feedback to develop on the fledgling portal, intermediaries are called upon for comments and suggestions. One idea under consideration is personalising access to the latest information, and details of products and services protected by a password. The site can also be used for news of future services.
The “Contact us” section provides two numbers for intermediaries and corporate clients to call. For a corporate client to contact the team, they must look for their group adviser in the list of three broker teams. There is an email address for the individual intermediary to use or a freephone telephone number.
There is a small box to type in a search request, but after having typed in “private medical insurance” (PMI) and “quotes”, it did not come up with the goods.
On most other websites, if there is a “search” option there is a “go” button to click on. In this case, as there is nothing, the only way to send the search request is to just press the keyboard’s return button.
Intermediaries equipped with an agency number can surf the site but PPP gives little away to the consumer and the casual browser.