The Better Caring website is designed to provide information on finding the right care home. It is spilt into three sections: care professional, general public and home operator, and seeks to answer questions each party may have. The page has easy links to a quick care home search to help find the ideal care home, as well as a raft of other options for the intermediary seeking information on care home options. And it has services for those who aren’t as comfortable with the internet, allowing users to “talk to a real person”. The library of fact sheets and frequently asked questions is comprehensive and offers information about a vast array of topics.
The site is bright and well laid out. The links are bold, which makes repeat visits easier, with a folder for the registered user to store information saved from previous visits. A quick rundown on each topic is provided on all sections of the site, making each step a quick and easy process.
The intermediary will garner a wealth of knowledge from this site when passing on information to elderly clients. Perhaps the most useful aspect of the site is the advice section that allows the user to gain an idea of how much it costs to stay in a care home in various regions around the UK. In addition, the intermediary may provide the client with a list of homes in the specific area they choose: by postcode, place, council district or county.
This site will be a useful addition to an intermediary’s toolkit in that it will enable them to provide immediate answers to client funding queries and other questions relating to the potential need for long term care insurance.