This consumer-focused website assumes little prior knowledge of health insurance and is refreshingly easy to use. Users begin by answering three simple questions: whether they want individual or joint insurance, what age bracket they fall into, and whether they would include children in their cover.
The responses can be used by the “website personal assistant”, to provide guidance as to which policy would best suit them, although the site is sufficiently chatty and self-explanatory to enable even beginners to handle the procedure unaided.
WPA’s individual PMI, dental insurance and cash plans are detailed in depth, and information about corporate medical insurance and over 60s’ options will be added to the next generation of the site.
A really useful feature of this site is its impressive glossary of terms, incorporating both technical insurance terminology and more general medical jargon. It also has a “Did You Know?” corner, giving examples of the potential savings to be made by policyholders.
Both intermediaries and the public can email WPA using an on-screen form, and there is a job opportunities page, including detailed job descriptions and contact names and numbers.
A section of the website is dedicated to promotion of the Freelance schemes, launched in January to provide tailored income and health protection plans for people running their own business.
The site plan is rather dense, but this is a small price to pay for such an accessible and comprehensive site.
Plus: Lots of detail provided, without intimidating non-expert browsers. Minus: Homepage could be more colourful.