Norwich Union Healthcare has linked up with Richard Branson’s Virgin health clubs to bring health cover to a new audience of PMI customers.
Virgin recently moved into the health club market, and last month opened its first leisure centre under the Virgin Active brand in Preston, Lancashire. This offers gym equipment, pool and family facilities including a restaurant.
The PMI policy will be marketed at all the Virgin clubs that will be opened across the UK, with the next to be opened in Leeds.
Norwich Union spokesperson, Louise Zucchi said: “We believe we will be bringing PMI to a new generation of people. It is totally innovative.”
The Active Care policy is similar to Norwich Union’s existing budget plan, Personal Care. A resident Norwich Union healthcare representative will be present at each club to market the policies.
Active Care is being sold at the knock down introductory price of £60 a year. But, it will be subject to standard increases at the end of the first year. From the second year, renewal premiums will be at “standard rates” says the policy document and then those in force for its existing Fair+Square starter plan.
Zucchi added: “There is no way they will be tied into the Active Care policy. It is largely an introductory plan, and we will review their needs and it is possible they may want to upgrade”
She added the plan was dual branded with the Virgin and Norwich Union names and was “Office of Fair Trading compliant.”
The Preston club aims to be competitive and costs £39 a month for adults and £I0 a month for children.
The club has been set up with the aim of attracting people who have not previously belonged to a private leisure club.