The health insurance market in the UK is set to grow by just two per cent during 1999, according to the latest forecasts from market analyst Datamonitor.
However the report, UK Health Insurance 1999
, also shows that insurers are winning customers through innovative policies and marketing strategies.
The two most effective initiatives appear to be:
The introduction of holistical risk management by offering a variety of therapies to help employers cut sickness levels.
The ability to take advantage of the desire for quick fix solutions with Cl and cash plans