Royal & SunAlliance (RSA) Healthcare & Assistance, is planning to direct a higher proportion of its private medical insurance (PMI) business through independent intermediaries.
The move comes as a result of a review of its PMI distribution channels – which has already resulted in the withdrawal of business from self-employed sales agents.
RSA’s research suggests that customer expectations of the way in which financial services and healthcare products are promoted, purchased and serviced are evolving. And the company has made a commitment to meeting its customer needs through the most appropriate channels As a result, alongside the shift from direct sales agents, the company’s new strategy will also involve the development of emerging distribution opportunities.
Despite the changes, RSA is emphasising that its decision in no way reflects upon the advice previously given by direct sales agents and that there will be no impact on policy cover.
All customers who previously dealt with a self-employed agent will receive a letter advising them of the change and a free telephone helpline is being set up to answer their questions.
RSA Healthcare & Assistance director Steve Wood said: “We have identified a number of opportunities for continuing our growth in the healthcare market.
“This change in approach to distribution will help us focus even more strongly on the independent intermediary sector and the clients who support us so well.
“We will also be embracing e-commerce and using this to develop new ways of providing access to our products and services.”