Although Royal & SunAlliance is a large insurance company which covers a range of needs from pet insurance to pensions, its website has been designed to make finding the relevant area simple and straightforward.
Essentially it has been split into three different customer segments; you and your family; you and your business; and your employees and members. Additionally the home page has a link to an up-to-date share price and a useful news section containing press releases on both the UK arm and its worldwide group office.
A health insurance section is given under the you and your family section. This contains four pages of information starting with a basic introduction to the Values PMI product through to details of benefits on the four different cover levels.
It also contains a freephone telephone number if further information is required.
Health insurance also features under the you and your business section where the range of Values products are explained. Again, the section is designed to contain four pages of information so someone switching from, say, a company scheme to an individual one would not suddenly feel lost in a different layout.
Whenever there is a page with a large amount of information, Royal & SunAlliance has taken care to summarise the highlights in bite size chunks on the right hand side of the page. This can be particularly helpful for people new to this area of the market.
The your employees and members section is geared towards employers and human resources departments and offers useful information on PMI, cash plans, group life, critical illness and income protection. This is more in-depth than the information on the two other areas of the site and also uses case studies to highlight the importance of the products. Because of the complexities of these products, Royal & SunAlliance has also included a link to the Interactive Investor site to enable users to find a local IFA.
Plus: Summaries of key points help make finding the right information easy. Minus: Page designs differ across the site which can give it a disjointed feel.