After the runaway success of the Tesco and Sainsbury loyalty cards, health insurer PPP is to launch its own loyalty scheme later this spring.
Details have yet to be unwrapped but the company is already in talks with advertising agency CKBT to devise a “club” scheme for members.
John Neville, a spokesman for PPP said as yet no decision had been made as to what form this loyalty scheme would take.
But Paul Leadbitter, head of direct marketing at PPP said: “PPP healthcare will be looking to treat each customer as a member of an exclusive healthcare club.”
He added: “The loyalty programme will deliver a range of added-value health related benefits to customers, tailored to individual needs.”
The programme will initially target individual customers and will roll out to corporate schemes after further research and testing.
The initiative builds on the reposition and rebranding campaign launched in 1995 when the company reinvented itself as PPP healthcare rather than the Private Patients Plan.
At present PPP has a 28% market share in private healthcare, which will be further bolstered to around 33% following the merger of Guardian Health business into the PPP healthcare masterbrand. This follows the acquisition of PPP healthcare by Guardian Royal Exchange for £560m in December last year.