IFAs wishing to access PPP Lifetime Care’s colourful, attractive web site, first need to enter a few details to get a personal password.
The company relaunched the section recently and it now incorporates more facilities and information for IFAs – resulting in a highly detailed, if somewhat cluttered, site.
Among the highlights on the information side is a comprehensive A-Z guide to long-term care (LTC), which is full of links to other sections of the site. Browsers can also access the various sections by using the well-organised menu system that offers a list of clearly defined headings, such as, ‘What is LTC?’ and ‘Who pays for LTC?’ These allow users to get the relevant information as quickly as possible.
Particularly useful for IFAs is the online illustrations facility, which can provide standard illustrations in a matter of seconds.
PPP Lifetime Care is the UK’s first LTC insurance provider to offer this service, and has done major research to ensure that the site offers the type of services and information that IFAs need.
Other impressive sections include a product guide, in the form of an easily comprehensible flowchart, and an online ordering service, which enables IFAs to order from a broad list of literature for their clients.
Even lowly media professionals are not forgotten on the site: the online press office aims to serve as a one-stop resource for people looking for up-to-date information on LTC, and includes a wide selection of press releases. The press office is keen to add more services to this part of the web site, and welcomes feedback from visitors as to what these should be.
Plus: An interesting and attractive site with a huge amount of information Minus: A slightly cramped feel on some pages, especially the homepage