Permanent Insurance’s head of sales and marketing, Rod Macdonald, has left the company following its acquisition by Liverpool Victoria.
Macdonald was responsible for developing Mimi, the flexible protection product launched by Permanent earlier this year.
Rye Mills, who spearheaded the launch of Liverpool Victoria’s independent financial adviser (IFA) division in December 2000, will take over the sales side of Macdonald’s role. Marketing responsibilities will be distributed among the Liverpool Victoria marketing division.
Andy Chapman, the group director of distribution at Liverpool Victoria, said Macdonald was offered an alternative position but declined it to pursue other interests.
Macdonald refused to comment on his departure but said: “I hope to re-emerge in the healthcare market very soon.”
The former managing director at Permanent, Chapman will now deal with the direct sales part of the business.
Permanent was put up for sale and bought by Liverpool Victoria last year after the collapse of its parent company Equitable Life.
Mills said the acquisition of Permanent has allowed the company to apply its IFA connections to the protection market.
He said: “Our aim is for Liverpool Victoria to be one of the top five protection players and that will be based on excellence of service and innovation.”