Pegasus is claiming to be the first company to offer definitive critical illness cover for keyhole surgery techniques.
The first heart valve replacement keyhole surgery operation in the world was performed in the UK last year. Most critical illness policies only cover open heart surgery, which excludes the new keyhole techniques.
Presently the level of skill needed has meant only one surgeon in the world has carried out the operation, raising doubts as to whether an immediate definition change to heart surgery is strictly necessary.
Paul Cowman, a product development manager with Guardian and assistant chairman of the Critical Illness Working Party, asked if Pegasus was cashing in on ground-breaking surgery to differentiate itself. He asked: “Does this move really add true value or is Pegasus just undertaking another marketing exercise?”
Pegasus think the changes are necessary. Product development manager, Nick Kirwan, said, “With the longer policies that are taken out for many years, we have to ensure that they allow for surgical breakthroughs.”
Pegasus has an on-going programme to update definitions and keep in line with new developments within the health market.