Twenty MPs have joined forces with the Cancer Research Campaign in a bid to put bowel cancer on the political agenda.
The appeal is supported by Kellogg’s, which has published a poll in conjunction with the CRC, indicating 84% of people are unaware bowel cancer is a serious health threat. And fewer than 30% of those surveyed realised bowel cancer is preventable.
The CRC claims thousands of lives could be saved and £84 million could be cut from the NHS’s annual budget if greater priority was given to educating people about the risks of the disease.
Liberal Democrat Robert Maclennan emphasised the need for greater awareness: “When we consider that bowel cancer is one of the most preventable cancers through simple step changes in diet, there is an obvious need for public education to achieve the Government’s targets.”
The Green Paper, Our Healthier Nation
, pledged to cut the number of cancer deaths among under 65s by at least a fifth by 2010.
Health Minister, Baroness Jay, reiterated: “We wholeheartedly endorse this campaign to encourage people to help themselves with simple dietary measures.”