This Scottish Friendly-sponsored site is written by an ex-IFA, and stresses that it only provides information, and does not constitute advice under the 1986 Financial Services Act.
Consequently it is not an interactive address, but it does offer a substantial section tackling health insurance, as well as an eclectic range of information about pensions, mortgages and investments.
Users with specific interests can print out the four classic articles, which cover issues such as “Making a will – why bother?” and “Lies, damned lies, and performance statistics”. These pieces include graphs to illustrate facts and figures.
The site lacks the expensive graphics commonly seen at corporate addresses, which can make it slightly awkward to navigate, but its distinctive spider logo and the sponsorship banners provide bursts of colour.
It is written in a friendly, down-to earth style likely to appeal to those on unfamiliar territory, although it may unnerve those who prefer a more formal tone.
This site is not likely to tell intermediaries much they do not already know, but would be useful recommended reading for clients who want to find out more about the industry.
Plus: Thoughtfully prepared site which has been put together in such away as to maintain a personal touch.
Minus: Broad subject approach makes it a beginner’s guide rather than a detailed source.