Tunbridge Wells Equitable has launched a new business approach, Pi, which aims to help IFAs increase revenue streams from existing customers.
By adapting sales habits and using information already held on customers, Tunbridge Wells Equitable claims to be able to increase an IFA’s profits by as much as £50,000 a year.
One of the tips suggested is to highlight to male customers the financial implications of their partner being unable to work due to illness. This can then lead to a sale of its Replacement Income Cover policy.
By registering with the Pi Club, IFAs can gain access to Tunbridge Wells Equitable’s direct marketing experience. It will also supply them with press advertisements, marketing and direct mail literature which can all be personalised.
Ian Grimsell, national sales manager at Tunbridge Wells Equitable, said: “This is not just a marketing campaign – the Pi logo symbolises our commitment to helping IFAs and their clients. Recent changes in the financial services industry are reducing the hours available for IFAs to do what they do best. Pi enables them to work smarter – not harder.”
To register call 0800 521173.