Guardian Health is to launch a healthcare product in association with Japanese bank, Sumitomo.
The policy, Wellcare, has been tailor-made in response to Sumitomo’s request for a specialist Japanese healthcare service. The Japanese attitude towards healthcare is different from the British philosophy, according to Aidan Taylor, Guardian Health’s product group controller, corporate marketing. He explained: “It’s more of a holistic approach. There are some treatments, like acupuncture and massage, which traditional UK PMI schemes don’t tend to cover.”
Sumitomo will market Wellcare initially to its UK-based Japanese clients. But Taylor said the scheme can later be bought by a wider range of people: “If people want it, it can be accessed. Brokers can access it via Sumitomo although it’s not a general release product.”
Taylor added the deal reflected the values of Guardian Health as an insurer which could provide continuing flexibility and appreciate the needs of corporations, as well as being able to design solutions from a “standing start”.