Involving a nurse or a nursing organisation as an added-value service within an insurance policy could help earn or improve upon customer trust, RedArc has claimed.
The nurse adviser service cited an Ipsos MORI poll suggesting that 96% of people have faith in nurses to tell them the truth.
This is more than any other profession and has been the case since 2016 when nurses were first added to the survey.
Christine Husbands (pictured), managing director for RedArc Nurses, said in times of a crisis or a challenging life situation, customers rightly rely upon their insurer to supporting them financially.
“However, having a nurse on board is an immediate and more obvious sign to the customer that the company has their best interests at heart and, as the Ipsos MORI survey shows, is a shrewd association for any organisation wanting to improve upon public trust,” she stated.
Husbands added that some customers are very wary about revealing the full scope of an illness, particularly mental ill-health, to an insurer unless they have to for fear that their claim may be affected, insurance premiums will be inflated or that they will be uninsurable at a later date.
“However if an insurer can give medical support from an independent external provider, the individual is much more likely to seek support earlier, be more open to discussion and therefore the outcome is often better,” she claimed.