This simple but well thought out site shows that IFACare is a non-profit organisation. Graphics are virtually non-existent, with just the IFACare logo, but the site is clean and uncluttered, making it easy to digest.
Reflecting the constantly changing long term care market, the site is regularly updated. This is especially important in two key areas: the busy schedule of workshops and meetings and the recent development section which covers all relevant issues from regulation to the government’s position following the Royal Commission.
It also benefits from links to some useful related sites. These include the Stationery Office site, where a copy of the report by the Royal Commission on long term care can be ordered, and Age Concern.
E-mail contacts also play an important role in the site and the designer has ensured that, wherever possible, an e-mail address is included.
This is a particularly good site for an IFA to tell a prospective long term care client about, as it details the problems surrounding care for the elderly and the objectives of the organisation.
Similarly, anyone considering joining IFACare will find all the information they require, plus have the potential to send an e-mail to the organisation to find out more. And with its regular updates and useful links to related sites, members can keep informed about changes and activities at IFACare.
Plus: Highly informative and up-to-date.
Minus: Because some pages are quite long, users would benefit from “back to the top” buttons or permanent on screen menus to save scrolling back to the beginning.