The leading provider of cash plans, HSA Healthcare, has appointed a specialist intermediary manager, prompting speculation it is shortly to sell its products through intermediaries.
As the market leader in cash plans, HSA covers nearly three million people, including the employees of over 5,000 companies, but it has always sold its policies direct to the public.
Last month, the insurer added five cash benefit improvements to its corporate healthcare cash plan, HSA Crown Plan, including cover for disposable contact lenses. World-wide emergency cover was also extended.
Peter Drummond, head of corporate sales and marketing, said that although the HSA had not traditionally used third parties, it was reviewing its strategy.
“We have appointed a business development manager who is looking specifically at the intermediary market. Obviously, we have been doing well doing what we’re doing for a long time now. But it’s equally obvious that we need to consider the intermediary.
“A significant amount of healthcare is bought via intermediaries. It is the way the market is going,” said Drummond.