HSA has acquired a new face for its latest campaign – Jonny Wilkson, a rising star of the English rugby squad to front its publicity – just in time for the Rugby world cup this month.
“We have continued our links with the sporting world and we already had a strong association with the rugby side,” said Phil Robinson, deputy marketing manager at HSA.
“Jonny is an up and coming star of the future. It is great to have him on board,” he added.
HSA’s advertising is well-known for using sporting personalities to endorse and promote its products.
In the past it has used several gold medal winning sports personalities, including javelin thrower Tessa Sanderson OBE, and the British rowers Steve Redgrave CBE and Matthew Pinsent MBE.