Leading cash plan provider, the Hospital Saving Association (HSA) is to launch a new website, in a bid to take advantage of the increasing business potential of the Internet.
The current website, launched in 1996, will be replaced in February by a fresher version, in line with HSA’s modernised image. John Cope, network manager and one of the site innovators, said, “We needed to bring our site forward in line with the new look and feel of HSA. We wanted to establish something more modern online.”
The new site is designed to be more interactive with both membership and “passing surfers”. It will also, be revised continually to keep online information current. “The site will include a constantly updated section,” said Cope, “which will include news about HSA, health issues and also relevant stories covered by the national press.”
The site will be linked to the Federation of Health Funds. Plans for password protected areas allowing customers access to information of the processing of their claim are also being developed. It is estimated that these will be effective within six months.
HSA is uncertain if the site will incorporate an intermediaries-only section. However, Cope said: “Once password sensitive areas have been introduced, there are various options.”
HSA primarily sells direct cash benefits, which pay out up to 10,000 claims each day, but recently has decided to involve intermediaries. The market leaders in cash plans, its turnover has grown from £21m to £129m in 11 years.
Almost 50% of HSA’s membership are corporate clients totalling 4,000. These include British Telecom, Marks & Spencer and American Express.
http://wwwHSAhealthcare.orgg will be launched this month