The Co-operative Insurance Society (CIS) boasts a cohesive, user-friendly website that certainly looks better for its recent revamp. The site is very much geared towards helping browsers research the products that CIS offers, and the jargon-free language and links giving instant access to important consumer information are a testament to this.
Perhaps the defining characteristic of the website is its thoroughness – detailed product information, case studies, press releases, and even job vacancies are all available.
Everything is accessible through a well-organised menu on the home page, and the site is full of links to its other sections, allowing people to find what they need without going back to the start every time.
In addition to this wealth of information, CIS is a company with a longstanding commitment to the community and the site also includes plenty of fun and family features.
By clicking on the ‘in!’ logo, browsers can enter the interactive Kid’s Zone, which includes downloadable games and up-to-the minute software reviews, an online art competition, and the educational Homework Helper.
Mystic Mog is also on hand with her invaluable horoscope predictions, and, for anyone still interested in insurance, Mr Benn look-alike Bob can help you out with plain English answers to a list of frequently asked questions.
However, one niggling doubt about the website remains. With more and more companies branching out into online selling, how can this website move forward while CIS maintains its focus on visiting customers in their home?
Plus: A nicely put together, thorough website – both attractive and informative Minus: Lack of any real online innovation