A series of initiatives aimed at improving relations with IFAs has been introduced by BUPA, which has reaffirmed its commitment to the sector after receiving bad press for appearing to favour the direct channel.
BUPA general manager, marketing, John Castagno said: “We recognise that in the 21st century we will need a multi-platform approach to distribution. We have reduced our commitment to direct writing and are working more closely with intermediaries.”
The first phase of BUPA’s new strategy has been to plan a series of roadshows to help intermediaries expand their knowledge of the healthcare market. Called, The Better Road to Health, these will take place in September in Leeds, Bristol and Scotland, and will cover financial services, communication skills and the changes at BUPA. It says all “regulated intermediaries” are welcome to attend.
BUPA is also producing a business development pack to help IFAs work with it.
Castagno said he would not rule out selling products through retailers or other channels in the future but said IFAs would always play an important role.
Details on the BUPA roadshows are available from the intermediary service centre on 0800 600 505.
Sales director Andrew Briscoe, who has played a key role in the IFA roadshows is to leave BUPA next month. The company was unable to comment on his decision to leave but said he had decided to “pursue a career outside of BUPA”.