BUPA International has recently launched this new website, which allows its brokers and intermediaries to carry out their business almost entirely on the web. The site is password-protected, meaning only the company’s existing intermediaries have full access to the range of services on offer, however, interested parties can visit certain sections to see what they are missing. Among the highlights is the global advice section, which provides relevant information on specific geographical areas – from health, to travel, to currency – invaluable for anyone wanting to find out such details as the dates of public holidays in Chad.
The site contains all of BUPA International’s printed literature online – which makes a refreshing change from sites on which documents can only be ordered online. To make life easier for browsers without too much time on their hands, all the online documents include a drop-down menu that allows users to jump to whatever information is most relevant.
All the administration forms and sales tools are also downloadable and, as would be expected for a site designed for use by intermediaries, the online quotes section is strong. The number and age, plus any special requirements, of the people to be covered, need to be entered and then the quote is produced.
Displaying a keen understanding of what is close to intermediaries’ hearts, the site also allows them to check their sales performance and the current state of their commission payments.
The pages are well designed, attractive, and the wealth of information is accessible through a series of effective drop-down menus.
Overall, this is a user-friendly site that visitors will be able to negotiate without too much difficulty.
Plus: Most of the services an intermediary might need have been included Minus: For some reason, the website seems unwilling to stretch itself over the entire computer screen