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VitalityLife signs Claims Charter and Funeral Pledge

Insurer will advance £10,000 to help bereaved families pay funeral costs

VitalityLife is the latest insurer to sign up to the Protection Distributors Group’s (PDG) Claims Charter and Funeral Pledge.

By committing to the Funeral Pledge, VitalityLife has agreed to advance up to £10,000 for bereaved families to pay for the funeral of their loved one. 

The payment is made directly to the funeral director once the claim has been approved.

PDG’s Claims Charter is an initiative launched by the PDG in 2018 to ensure that claimants get the best support through a caring, efficient and hassle-free process. It includes a dedicated claims handler, fast payment of approved claims, regular contact with claimants and notification of claims to intermediaries.

Alan Knowles, chair of the PDG, said the commitment is a clear sign that VitalityLife is dedicated to do right by its customers when they need it the most.

Deepak Jobanputra, VitalityLife’s deputy chief executive, added: “Signing up to both these initiatives builds on our commitment to ensure people have an outstanding claims experience with us and provides further reassurance to our members that we are there for them if the worst should happen.”

The PDG’s current membership consists of Assured Futures, Cavendish Ware, Cura, Direct Life and Pension Services, Drewberry, Essential Insurance, Future Proof, Highclere, LifeSearch, LightBlue, London & Country, Roxburgh, Sesame Bankhall Group and St James’s Place.