The Rewire Routines campaign runs for 21 days, from 4 June to 24 June, and is open to all advisers across the industry.
The campaign asks advisers to sign a charter that commits them to provide a comprehensive protection recommendation to every mortgage customer during the campaign period.
For every adviser who signs up a donation of £5 will be made to national charity Turn2Us, which aims to help people get their lives back on track after illness, bereavement or losing their job.
Jeff Woods, campaigns and propositions director for Sesame Bankhall Group, said last year’s campaign led to advisers having more regular protection and general insurance conversations with their customers.
“In 2019 we want to move the campaign on a step further by exploring the quality of those conversations and by also placing a greater emphasis on the importance of protecting people in life and not just death. Whilst the majority of people taking out a mortgage have life cover, this figure drops to less than 20% when it comes to income protection,” he added.
Advisers signing up to the campaign will receive access to a dedicated hub, offering a range of resources and support materials, along with a programme of training sessions throughout the campaign period.
The support includes webinars hosted by product providers, to assist advisers through the 21 day initiative with tips and training techniques to help top up knowledge gaps.
Steve Bryan, director of distribution and marketing at The Exeter, said: “As an industry we should be proud of the huge number of families we have already helped and the next step is initiatives like this that will ultimately allow customers the best chance of accessing protection for themselves and their family.”