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Saga appoints Superdry boss Sutherland as group CEO

Former Co-op Group boss to take helm at over-50s specialist

Saga, the specialist in products and services for people aged 50 and over, has appointed Euan Sutherland as group CEO.

Sutherland (pictured), who is to succeed Lance Batchelor, who is retiring, has led a number of major consumer-facing businesses, including financial services, through periods of change, both in the UK and internationally.

Most recently Sutherland was the CEO of Superdry plc, the global digital brand, for five years.

Prior to this he was the group CEO of The Co-op Group, the mutual retailer, insurance and funeral services business where he led a significant transformation programme resulting in a more efficient and profitable business.

Before that, he was group COO & CEO UK at Kingfisher plc, and also has a background in global FMCG brands having worked at Mars and Coca-Cola earlier in his career. He is a non-executive director of Britvic plc.

Saga chairman Patrick O’Sullivan said: “I am very pleased that Euan is joining Saga at this important time in the development of the business.

“He has substantial experience across several consumer-facing businesses that will be invaluable as we continue the Saga transformation, with our customers at the heart of our strategy.

“Alongside the recent appointments of Cheryl Agius as CEO of Insurance and Gilles Normand as COO, the board has every confidence in the team now in place to lead and accelerate Saga’s turnaround strategy. On behalf of the board I would like to thank Lance for focusing on reinvestment over the last six years and for launching our membership scheme, Saga Possibilities, and wish him well for the future.”