Key Group, the specialist provider of financial solutions to the over-55s, has promoted strategy director Russell Warwick to the position of group B2B distribution director.
In the role, Warwick will focus on building and promoting relationships with business partners for all group brands including Key Partnership, more2life and AiR Group.
Following 25 years at Prudential, Warwick has also held the role of managing director of Primetime Retirement.
Key Group said the move is designed to complement the work that its consumer brand Key has already done when it launched its refreshed whole of market advice offering The Equity Release Experts and the new Key Equity Release-branded integrated service proposition.
Simon Thompson, CEO at Key Group, said: “As a group, not only are we focused on working with the industry to develop the later life lending market but we are also keen on collaborating with partners to build smart later life lending products.
“To achieve this goal, we need to actively consider how we manage, deepen and develop our relationships with our B2B partners and Russell’s appointment will help us to meet the needs of this important audience.”