Intrinsic, Quilter’s financial advice business, has been rebranded Quilter Financial Planning.
The rebrand follows the renaming of Intrinsic’s parent company to Quilter plc.
Quilter separated from Old Mutual in June 2018 and listed on the London and Johannesburg Stock Exchanges.
The rebrand also replaces the Caerus network brand.
Quilter Financial Planning is one of the UK’s largest distributors of advice, with over 3,900 advisers. It includes Quilter’s high net worth business, Quilter Private Client Advisers, and the recently acquired businesses of Charles Derby and Lighthouse, which will rebrand in due course.
The company has also launched a new Quilter Financial Planning website.
Andy Thompson, chief executive of Quilter Financial Planning, claimed that the power of a strong and trusted brand should not be underestimated.
“The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE250 listed business, while still maintaining their individual brands,” he stated.
Michelle Andrews, chief marketing officer for Quilter, said trusted face-to-face advice is at the heart of the firm’s brand and our business.
“We are focused on making advice more valued and more accessible,” she added.