Independent Age, the older people’s charity, has appointed Deborah Alsina MBE as chief executive.
Aslina (pictured) has been chief executive of Bowel Cancer UK for 10 years and will join Independent Age in October 2019.
Independent Age’s history stretches to 1863, when the United Kingdom Beneficent Association (UKBA) was established. UKBA was incorporated under the Royal Charter to become RUKBA, and later merged with two other charities, Counsel and Care and the Universal Beneficent Society, before becoming Independent Age.
The charity now campaigns on behalf of older people and provides advice to them about care and support, money and benefits and health and mobility.
Alsina said: “I am thrilled and honoured to be joining Independent Age, a brilliant charity providing support and information services and campaigning for older people. Personally, I have a strong commitment to tackling ageism within our society and to ensuring everyone has the opportunity to live a happy, independent and fulfilling older life.
“I look forward to working with the charity’s staff, volunteers and supporters but also with older people themselves to ensure that the charity always has them firmly at its core and is delivering the greatest impact with and for them. It is an exciting challenge and one I am definitely ready to embrace.”
Justine Frain, chair of Independent Age, said: “Deborah is already very highly-respected in the sector and has a keen understanding of the issues affecting older people. Deborah will be a passionate advocate for older people and lead Independent Age through its next exciting period.”